Roar Cycles Website

I conducted research on the user persona of Jake, who is unique and doesn't want his bike to match everyone else's. Some important things about this brand was showcasing not only the models of the bikes, but a social media stream. 

roar bikes_mockup_1.png

My goal for this project was to deliver hifi home page and product pages in the 180 minutes requested by Daniel Scott. I managed to do it in 210 minutes, while documenting, creating mood boards, color scheme, wire framing, and hifi mockup and user testing which proved to be valuable in changing some of the UI to streamline how the user experienced moving from home page through the micro-animations to product page and back. 

Roar bikes_lofi_v1.png
roar bikes_hifi_v2.png