Smokey Moe's Rebranding Challenge
This was a fun project! I was given a challenge by Dan Walter Scott to take a nearby fast food joint and upscale it, so that the owner could charge 3x the price of his food, just with a new look.
With that in mind, I looked Smokey Mo's over. They have really good reviews for the location by my home, and I got to work on keeping some elements the same (identifiers such as Mo's face, stars in the brand, similar colors, etc) while modernizing the whole look to give a feel of upscale BBQ. My submission was met with approval on a Youtube livestream feed, and I received compliments from Dan and my colleagues.
Hmm, BBQ is sounding good about now!